- Document What's included
- For Window and door companies
- Country Canada
- Revised September 17, 2026
Everything a window and door site needs, in one plan
Ten features, each drawn for how homeowners actually shop for windows and doors: what it holds, why it earns its place, and what you supply.
The feature list, in one table
Each row links to the detail further down the page. All ten sit inside the monthly fee.
| Ref | Feature | Why it earns its place |
|---|---|---|
| F-01 | Product pages | Homeowners search by product, so each window and door type gets a page that can rank on its own. |
| F-02 | Energy values from the label | Buyers compare numbers between quotes. Your values, per model, beat a vague claim. |
| F-03 | Quote form by opening | The first call starts with what, how many and when, not with a round of questions. |
| F-04 | Service area by town | A homeowner two towns over knows in seconds that you install there. |
| F-05 | Captioned project gallery | Proof a homeowner can match to their own house and product. |
| F-06 | Real reviews, linked | Your Google reviews in view, without anything written for you. |
| F-07 | Built for the phone first | Installers are compared on phones, in the evening, side by side. |
| F-08 | Privacy wording for Canada | A quote form collects personal information, and homeowners notice when nobody says why. |
| F-09 | Hosting, SSL and security updates | Nothing to log in to, patch or renew, and no separate hosting bill. |
| F-10 | Edits and the monthly report | The site keeps up with your products, and you can see what it sends you. |
F-01. A page for every product you install
Homeowners search by product: casement windows, patio doors, triple glazing. A single “windows and doors” page matches none of those searches. Each product type you sell gets its own page.
- Heading in the homeowner’s words. “Casement windows”, not a model code.
- Photos from your installs. With a caption naming the product and the house.
- How it opens and where it suits. Written from your notes, in plain terms.
- Options table. Frame materials, glazing, hardware and finishes you can order.
- Performance values you supply. Copied from each model’s label, per model.
- A quote button that pre-selects this product on the form.
You tell us which products you sell and send the details. Typical pages: casement, awning, slider, double-hung, picture, bay and bow, basement windows, entry doors, patio doors and storm doors. A glass repair shop gets pages by problem instead, such as foggy sealed units and broken glass.
F-02. Energy values taken from the label
Many homeowners have read that windows, doors and skylights can account for up to 25% 1 of a home’s energy loss, and they come looking for numbers. Natural Resources Canada also tells them to check a product is on the ENERGY STAR searchable list before buying 2 .
So product pages can carry the values printed on each certified model’s label: U-factor, Solar Heat Gain Coefficient, Energy Rating and Visible Transmittance, with the frame type and glazing description 3 .
| Rule | In practice |
|---|---|
| Values come from you | You send the label or the manufacturer’s sheet for each model. We copy the values exactly. |
| Per model, not per company | A value belongs to one model and glazing option. It isn’t repeated as a general claim about all your windows. |
| Certification only if certified | “ENERGY STAR certified” appears only next to a model you confirm is certified in Canada. |
| No marks we can’t use | We don’t place the ENERGY STAR symbol on your site unless your manufacturer’s arrangement allows it. |
Window Websites doesn’t certify, rate or test products. How to show energy ratings on your site.
F-03. A quote form built around openings
A plain “message us” form leaves the homeowner guessing what to write, and leaves your office calling back to ask the basics before anyone can price a measure. The quote form asks the questions you would ask on the phone, in a few taps, and short enough to finish on a phone standing in the living room.
It can pre-select the product from the page the homeowner came from, and it ends with contact details and a short note on how they are used. Submissions go to your email and are counted in your monthly report.
- What
- Windows, entry door, patio door, glass repair
- How many
- Ranges, so nobody has to count exactly
- Home
- House type, and age if they know it
- When
- This season, next season, pricing only
- Where
- Town, checked against your service area
- Contact
- Name, email, phone, preferred time
F-04. The towns you install in, named
Every window and door company works within a range. The site lists the towns and regions you cover on one clear page and in the footer, so a homeowner knows in seconds whether you come to them.
We don’t generate a page per city with the town name swapped in. Those pages say nothing new, and search engines treat them as low value. Where you have real, different content for a region, such as a second showroom or a different product range, that region gets its own page.
F-05. A gallery captioned as proof
- Captions
Product, house, work done
“Six casements and a bay window, 1970s split-level, full-frame with new exterior capping.”
- Grouping
By product or house type
So a homeowner with a bungalow finds bungalows, and a door buyer finds doors.
- Permission
Homeowner consent
Photos of a customer’s home go up with their permission. We crop out house numbers and street signs.
F-06. Reviews, only the real ones
The site links to your Google Business Profile reviews and can quote customers who have agreed in writing to be quoted. We never write reviews or testimonials for you.
Google’s policy bars paying or rewarding customers for reviews and asking only happy customers for them 4 . The site doesn’t include a “rate us first” filter that sends unhappy customers somewhere else.
F-07. Built for the phone in their hand
Google uses the mobile version of a site for indexing and ranking 5 , and homeowners compare installers on their phones. Pages are built mobile first, with the same content on phone and desktop.
Pages are static files with small scripts, fonts served from the same host and images sized for the screen. Google’s Core Web Vitals give the targets we build toward: LCP 2.5 s, INP 200 ms, CLS 0.1 6 . We don’t promise a score, because real-world results depend on your photos, visitors’ connections and devices.
F-08. Privacy wording on forms, written for Canada
A quote form collects personal information, so your site says what is collected and why, next to the form and in a privacy page for your business. PIPEDA applies to private-sector organizations that handle personal information in commercial activity, and Alberta, British Columbia and Quebec have their own private-sector laws 8 .
If you later email past customers about offers, Canada’s anti-spam law requires consent for commercial messages 7 . The form doesn’t pre-tick any marketing box. Your own privacy policy and marketing consent are your business’s responsibility; the plan gives them a proper place on the site.
F-09 and F-10. Hosting, edits and the monthly report
| Item | Detail |
|---|---|
| Hosting | Included. No separate hosting account to manage. |
| SSL certificate | Included and renewed automatically. |
| Security updates | We keep the site’s code patched. |
| Content edits | Up to 5 a month. Email the change; we make it and tell you when it is live. |
| Inquiry report | Monthly: how many quote requests and messages the site sent you. |
| Your domain | Registered in your business name. You pay the registrar. |
All of this is in the plan: CA$249 a month and CA$499 setup, plus applicable taxes.
What we deliberately keep out of the plan
A plan that tries to cover everything covers most of it badly. These sit outside the fee, and we say so before you sign.
- Not included
Paid advertising, such as Google Ads, and the ad spend.
- Not included
Logo or brand design.
- Not included
Writing your content: you supply the words, photos, product details and prices, and we lay them out.
- Not included
Domain registration fees: the domain is registered in your business name and you pay the registrar.
Work outside the plan, such as a new page type or a redesign, is quoted in writing first and only done if you agree.
Book a call
Find out which of these your site needs first
On a short call we go through your products, doors and towns, and show you the page plan your site would get. No obligation, and nothing is signed on the call.
CA$249 a month plus a CA$499 setup fee, plus applicable taxes, 12-month minimum term.